April 2, 2024

Scaling a Niche Product | Josh Colter

Scaling a Niche Product | Josh Colter
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Season 1 Leadership Product Management

Josh Colter is the CEO of CardBoard. With over 15 years of experience building comprehensive and strategic marketing programs in competitive markets, Josh is motivated to lead teams with a solid strategic narrative. Josh is skilled in areas such as Strategic Product Analysis, Business Operations Analysis and C-Suite Level Consulting.

 

Listen to this episode if you want to learn:

  • How conducting surveys and analyzing user feedback can lead to more effectively serving customers
  • How to lead a tech company through various stages of growth and the strategic decisions
  • How to identify a product's most engaged and loyal users

 

This show is brought to you by Eikon Labs. To learn more, visit ⁠⁠⁠⁠⁠⁠www.eikonlabs.com⁠⁠⁠⁠⁠⁠.

 

Links:

Josh Colter, Guest

LinkedIn - ⁠⁠⁠www.linkedin.com/in/joshcolter/

CardBoard - https://cardboardit.com/

To email Josh your feedback on CardBoard, contact him at: josh.colter@cardboardit.com

 

Anebi Agbo, Host

LinkedIn - ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/anebiagbo⁠⁠⁠⁠⁠⁠

Twitter - @A15o_o

 

Timestamps for Episode:

00:00:00 - Introduction and Guest Background
00:00:21 - Origin Story of CardBoard
00:01:05 - Venture Funded Companies and Acquisition Growth
00:01:27 - Introduction to SEP and CardBoard Acquisition
00:02:07 - Challenges and Lost Momentum at CardBoard
00:03:06 - Strategic Missteps and Market Focus
00:03:48 - Regaining Momentum and Surfing Analogy
00:04:15 - User Stickiness and Platform Loyalty
00:05:18 - Revitalizing CardBoard and Customer Engagement
00:06:01 - Customer-Centric Product Development
00:07:26 - Engineering Focus and Customer Outcomes
00:08:09 - Growth and User Feedback
00:09:11 - CEO's Multifaceted Role and Empathy
00:10:04 - Customer Centricity and Product Challenges
00:11:08 - Empathy for Product Teams and Engineers
00:12:39 - AI and Tech Innovations at CardBoard
00:13:59 - AI Integration and Product Development
00:15:09 - Advice on Acquiring and Scaling a Company
00:17:42 - Expectations After Acquisition
00:18:26 - Rapid Fire Word Association
00:18:44 - Engaging with CardBoard and User Feedback
00:19:20 - Closing Remarks and Contact Information

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